Profile AR Display - Showroom experience
Profile AR Display - Showroom experience
By
Augmenting the Appliance Experience.
To elevate GE Profile’s showroom presence, we created an AR-driven display using a 55-inch transparent touchscreen. Positioned in front of a demo kitchen, the interface lets users explore appliance features through immersive, spatial interactions—bringing Profile’s forward-thinking brand to life.
To elevate GE Profile’s showroom presence, we created an AR-driven display using a 55-inch transparent touchscreen. Positioned in front of a demo kitchen, the interface lets users explore appliance features through immersive, spatial interactions—bringing Profile’s forward-thinking brand to life.
Outcome (Shipped)
Shipped for use in select GE Profile showroom environments.
Helped modernize consumer engagement for premium appliances.
Showcases Profile’s innovation through hands-on AR interaction.
Final experience combines industrial design and spatial UI into one seamless system.
First AR-based consumer interaction model built and deployed under GE’s Profile brand.
Shipped for use in select GE Profile showroom environments.
Helped modernize consumer engagement for premium appliances.
Showcases Profile’s innovation through hands-on AR interaction.
Final experience combines industrial design and spatial UI into one seamless system.
First AR-based consumer interaction model built and deployed under GE’s Profile brand.
Role: Product Designer
Duration: 7 months
Team: Product designers, Marketing team, Industrial Designers, Showroom contractors
Responsibility
Co-led experience design from early ideation to deployment.
Designed spatial UI interactions and visual system for AR interface.
Contributed to industrial design and screen integration layout.
Collaborated with engineers and designers across GE Appliances to align form, function, and brand vision.
Co-led experience design from early ideation to deployment.
Designed spatial UI interactions and visual system for AR interface.
Contributed to industrial design and screen integration layout.
Collaborated with engineers and designers across GE Appliances to align form, function, and brand vision.
Product summary
Product summary
Product summary
Experimenting it
We began by testing the transparent screen in a real kitchen environment—exploring how digital elements behave when overlaid on physical space.
These early experiments helped us understand depth, legibility, layering, and how users might naturally interact with AR content across a transparent surface.
Designing it
With spatial context in mind, we began shaping the UI for AR—exploring how to layer digital elements over physical kitchen scenes.
We tested different aspect ratios, including landscape and portrait formats, and used tools like Bezi to simulate early interactions. The design process focused on clarity, depth, and how to reveal appliance data and states without overwhelming the user.
Building it
Prototyped the stand setup to support the transparent display in a functional, full-scale environment.
Exploring the space
Mapped the spatial flow of the showroom, testing different placements for the screen, appliances, and user standing zones. Every layout decision shaped how the AR experience would be perceived.
Experimenting it
We began by testing the transparent screen in a real kitchen environment—exploring how digital elements behave when overlaid on physical space.
These early experiments helped us understand depth, legibility, layering, and how users might naturally interact with AR content across a transparent surface.
Designing it
With spatial context in mind, we began shaping the UI for AR—exploring how to layer digital elements over physical kitchen scenes.
We tested different aspect ratios, including landscape and portrait formats, and used tools like Bezi to simulate early interactions. The design process focused on clarity, depth, and how to reveal appliance data and states without overwhelming the user.
Building it
Prototyped the stand setup to support the transparent display in a functional, full-scale environment.
Exploring the space
Mapped the spatial flow of the showroom, testing different placements for the screen, appliances, and user standing zones. Every layout decision shaped how the AR experience would be perceived.
Finding the limitations
Finding the limitations
Designing for transparent screens meant accounting for physical viewing constraints. We identified key limitations around focus, eye position, and viewer height—each of which directly shaped how UI should be positioned and rendered in space.
Designing for transparent screens meant accounting for physical viewing constraints. We identified key limitations around focus, eye position, and viewer height—each of which directly shaped how UI should be positioned and rendered in space.
👁️ Focus
When viewed up close, users can only focus on either the screen content or the physical kitchen—never both. This created a depth conflict that reduced clarity in key interactions.
At greater distances, both the screen and the environment come into clearer focus, improving the harmony between digital and physical layers.
🧍 Eye position
When standing directly in front of the screen, overlays like appliance outlines align properly with the physical kitchen.
Shifting laterally causes misalignment between digital content and physical objects, breaking immersion and making it harder to interpret the UI.
📏 Height
For shorter users, digital overlays appear misaligned or occluded due to a lower eye-level perspective.
Taller users experience similar misalignment issues from above. UI placement had to be optimized for an average eye height while minimizing distortion across other viewpoints.
Finding the limitations
Designing for transparent screens meant accounting for physical viewing constraints. We identified key limitations around focus, eye position, and viewer height—each of which directly shaped how UI should be positioned and rendered in space.
👁️ Focus
When viewed up close, users can only focus on either the screen content or the physical kitchen—never both. This created a depth conflict that reduced clarity in key interactions.
At greater distances, both the screen and the environment come into clearer focus, improving the harmony between digital and physical layers.
🧍 Eye position
When standing directly in front of the screen, overlays like appliance outlines align properly with the physical kitchen.
Shifting laterally causes misalignment between digital content and physical objects, breaking immersion and making it harder to interpret the UI.
📏 Height
For shorter users, digital overlays appear misaligned or occluded due to a lower eye-level perspective.
Taller users experience similar misalignment issues from above. UI placement had to be optimized for an average eye height while minimizing distortion across other viewpoints.
Final UI
The final interface blends modern UI design with spatial logic—bringing GE Profile’s product features to life through clear, immersive overlays on the transparent screen.)
The final interface blends modern UI design with spatial logic—bringing GE Profile’s product features to life through clear, immersive overlays on the transparent screen.)
What I learned
What I learned
Designing for a transparent AR display challenged us to think beyond the screen—every decision had to consider spatial depth, user position, and real-world constraints to create a truly immersive, intuitive experience.
Designing for a transparent AR display challenged us to think beyond the screen—every decision had to consider spatial depth, user position, and real-world constraints to create a truly immersive, intuitive experience.
The full case study is in progress…
The full case study is in progress…
Want a deeper look before it drops? Just reach out.
Want a deeper look before it drops? Just reach out.