Role: UX Sound Designer

Duration: 6 month

Team: Product Design team,

In-Home Customer Research

By

Redefining the Heart of the Home

GE Appliances recently conducted an in-house research study involving 12 customers to delve into the pivotal role of appliances within households and identify avenues for enhancing the overall home experience.

Outcome


The study highlights users' desire for efficient, organized kitchen solutions that support social interactions and streamline meal planning, with growing interest in digital tools like online grocery shopping and recipe discovery on social media. Key opportunities lie in enhancing these digital and service aspects to meet evolving user needs.

Role: UX Researcher

Duration: 4 months

Team: Product Design team, Marketing and Customer insight team

Responsibility


Conducting user interview, analyzing data and creating frameworks to better understand pain points, needs, and opportunities for a new product and/or feature across different segments.

Research Overview

Insights to Opportunities

A wide-narrow-wide approach: starting with an in-depth exploration based on interview findings, extract key insights into a concise model, then broadened our view to uncover new opportunities in the evolving landscape.

Goals

Get more exposure, immersive observation

Focus on the UX/digital service

Explore the potential opportunities

Test-Learn-Expand

OBJECTIVES

Know more about the owners' new demand and the role of Appliances & Smart Kitchen in their daily life (Job to be done)


Inside the kitchen

12 households and conducted interviews to learn about real user scenarios in kitchen.


Synthesis

12 households and conducted interviews to learn about real user scenarios in kitchen.


System

Theme

User

User

Applying the 4A framework to learn deeper insights into user’s mental model and identify the emerging patterns.


Users primarily engage in meal preparation as the core activity in kitchen spaces, reflecting the main tasks performed with appliances.



Users seek organized and efficient kitchen operations, desiring detailed system management to enhance their kitchen experiences.

Users experience anxiety related to efficiency in the kitchen, highlighting the need for streamlined and time-saving solutions.

Users view the kitchen as a social hub, prioritizing interactions with family and friends while pursuing various goals in their kitchen activities.



Theme

Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.

Family

Meal

Product & Service

Model

Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.

Meal

User behaviors and touch points are related to the ingredients and recipes.

Family

The activities of the user and their family members.

Products & Service

The touch points between our products and services can be improved to enhance users' kitchen experience.

Opportunity

Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.

What if

What if there is _______

that _______ users

in effortlessly _______

all _______?

Value proposition

Our _______

Helps _______

Who want to _______

By _______

Bonding framework

There is an opportunity to develop a new framework for each area that is holistic enough to answer users’ needs in different circumstances. Below is a framework designed in a 3 circle diagram under Family, specifically bonding.

CONTACT ME


© 2024 All Rights Reserved. Design by Abolfazl Ghaderi

Role: UX Sound Designer

Duration: 6 month

Team: Product Design team,

In-Home Customer Research

By

Redefining the Heart of the Home

GE Appliances recently conducted an in-house research study involving 12 customers to delve into the pivotal role of appliances within households and identify avenues for enhancing the overall home experience.

Outcome


The study highlights users' desire for efficient, organized kitchen solutions that support social interactions and streamline meal planning, with growing interest in digital tools like online grocery shopping and recipe discovery on social media. Key opportunities lie in enhancing these digital and service aspects to meet evolving user needs.

Role: UX Researcher

Duration: 4 months

Team: Product Design team, Marketing and Customer insight team

Responsibility


Conducting user interview, analyzing data and creating frameworks to better understand pain points, needs, and opportunities for a new product and/or feature across different segments.

Research Overview

Insights to Opportunities

A wide-narrow-wide approach: starting with an in-depth exploration based on interview findings, extract key insights into a concise model, then broadened our view to uncover new opportunities in the evolving landscape.

Goals

Get more exposure, immersive observation

Focus on the UX/digital service

Explore the potential opportunities

Test-Learn-Expand

OBJECTIVES

Know more about the owners' new demand and the role of Appliances & Smart Kitchen in their daily life (Job to be done)


Inside the kitchen

12 households and conducted interviews to learn about real user scenarios in kitchen.


Synthesis

12 households and conducted interviews to learn about real user scenarios in kitchen.


System

Theme

User

User

Applying the 4A framework to learn deeper insights into user’s mental model and identify the emerging patterns.


Users primarily engage in meal preparation as the core activity in kitchen spaces, reflecting the main tasks performed with appliances.



Users seek organized and efficient kitchen operations, desiring detailed system management to enhance their kitchen experiences.

Users experience anxiety related to efficiency in the kitchen, highlighting the need for streamlined and time-saving solutions.

Users view the kitchen as a social hub, prioritizing interactions with family and friends while pursuing various goals in their kitchen activities.



Theme

Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.

Family

Meal

Product & Service

Model

Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.

Meal

User behaviors and touch points are related to the ingredients and recipes.

Family

The activities of the user and their family members.

Products & Service

The touch points between our products and services can be improved to enhance users' kitchen experience.

Opportunity

Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.

What if

What if there is _______

that _______ users

in effortlessly _______

all _______?

Value proposition

Our _______

Helps _______

Who want to _______

By _______

Bonding framework

There is an opportunity to develop a new framework for each area that is holistic enough to answer users’ needs in different circumstances. Below is a framework designed in a 3 circle diagram under Family, specifically bonding.

CONTACT ME


© 2024 All Rights Reserved. Design by Abolfazl Ghaderi

Role: UX Sound Designer

Duration: 6 month

Team: Product Design team,

In-Home Customer Research

By

Redefining the Heart of the Home

GE Appliances recently conducted an in-house research study involving 12 customers to delve into the pivotal role of appliances within households and identify avenues for enhancing the overall home experience.

Outcome


The study highlights users' desire for efficient, organized kitchen solutions that support social interactions and streamline meal planning, with growing interest in digital tools like online grocery shopping and recipe discovery on social media. Key opportunities lie in enhancing these digital and service aspects to meet evolving user needs.

Role: UX Researcher

Duration: 4 months

Team: Product Design team, Marketing and Customer insight team

Responsibility


Conducting user interview, analyzing data and creating frameworks to better understand pain points, needs, and opportunities for a new product and/or feature across different segments.

Research Overview

Insights to Opportunities

A wide-narrow-wide approach: starting with an in-depth exploration based on interview findings, extract key insights into a concise model, then broadened our view to uncover new opportunities in the evolving landscape.

Goals

Get more exposure, immersive observation

Focus on the UX/digital service

Explore the potential opportunities

Test-Learn-Expand

OBJECTIVES

Know more about the owners' new demand and the role of Appliances & Smart Kitchen in their daily life (Job to be done)


Inside the kitchen

12 households and conducted interviews to learn about real user scenarios in kitchen.


Synthesis

12 households and conducted interviews to learn about real user scenarios in kitchen.


System

Theme

User

User

Applying the 4A framework to learn deeper insights into user’s mental model and identify the emerging patterns.


Users primarily engage in meal preparation as the core activity in kitchen spaces, reflecting the main tasks performed with appliances.



Users seek organized and efficient kitchen operations, desiring detailed system management to enhance their kitchen experiences.

Users experience anxiety related to efficiency in the kitchen, highlighting the need for streamlined and time-saving solutions.

Users view the kitchen as a social hub, prioritizing interactions with family and friends while pursuing various goals in their kitchen activities.



Theme

Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.

Family

Meal

Product & Service

Model

Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.

Meal

User behaviors and touch points are related to the ingredients and recipes.

Family

The activities of the user and their family members.

Products & Service

The touch points between our products and services can be improved to enhance users' kitchen experience.

Opportunity

Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.

What if

What if there is _______

that _______ users

in effortlessly _______

all _______?

Value proposition

Our _______

Helps _______

Who want to _______

By _______

Bonding framework

There is an opportunity to develop a new framework for each area that is holistic enough to answer users’ needs in different circumstances. Below is a framework designed in a 3 circle diagram under Family, specifically bonding.

CONTACT ME


© 2024 All Rights Reserved. Design by Abolfazl Ghaderi