Role: UX Sound Designer
Duration: 6 month
Team: Product Design team,
In-Home Customer Research
By
Redefining the Heart of the Home
GE Appliances recently conducted an in-house research study involving 12 customers to delve into the pivotal role of appliances within households and identify avenues for enhancing the overall home experience.
Outcome
The study highlights users' desire for efficient, organized kitchen solutions that support social interactions and streamline meal planning, with growing interest in digital tools like online grocery shopping and recipe discovery on social media. Key opportunities lie in enhancing these digital and service aspects to meet evolving user needs.
Role: UX Researcher
Duration: 4 months
Team: Product Design team, Marketing and Customer insight team
Responsibility
Conducting user interview, analyzing data and creating frameworks to better understand pain points, needs, and opportunities for a new product and/or feature across different segments.
Research Overview
Insights to Opportunities
A wide-narrow-wide approach: starting with an in-depth exploration based on interview findings, extract key insights into a concise model, then broadened our view to uncover new opportunities in the evolving landscape.
Goals
Get more exposure, immersive observation
Focus on the UX/digital service
Explore the potential opportunities
Test-Learn-Expand
OBJECTIVES
Know more about the owners' new demand and the role of Appliances & Smart Kitchen in their daily life (Job to be done)
Inside the kitchen
12 households and conducted interviews to learn about real user scenarios in kitchen.
Synthesis
12 households and conducted interviews to learn about real user scenarios in kitchen.
System
Theme
User
User
Applying the 4A framework to learn deeper insights into user’s mental model and identify the emerging patterns.
Users primarily engage in meal preparation as the core activity in kitchen spaces, reflecting the main tasks performed with appliances.
Users seek organized and efficient kitchen operations, desiring detailed system management to enhance their kitchen experiences.
Users experience anxiety related to efficiency in the kitchen, highlighting the need for streamlined and time-saving solutions.
Users view the kitchen as a social hub, prioritizing interactions with family and friends while pursuing various goals in their kitchen activities.
Theme
Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.
Family
Meal
Product & Service
Model
Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.
Meal
User behaviors and touch points are related to the ingredients and recipes.
Family
The activities of the user and their family members.
Products & Service
The touch points between our products and services can be improved to enhance users' kitchen experience.
Opportunity
Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.
What if
What if there is _______
that _______ users
in effortlessly _______
all _______?
Value proposition
Our _______
Helps _______
Who want to _______
By _______
Bonding framework
There is an opportunity to develop a new framework for each area that is holistic enough to answer users’ needs in different circumstances. Below is a framework designed in a 3 circle diagram under Family, specifically bonding.
Role: UX Sound Designer
Duration: 6 month
Team: Product Design team,
In-Home Customer Research
By
Redefining the Heart of the Home
GE Appliances recently conducted an in-house research study involving 12 customers to delve into the pivotal role of appliances within households and identify avenues for enhancing the overall home experience.
Outcome
The study highlights users' desire for efficient, organized kitchen solutions that support social interactions and streamline meal planning, with growing interest in digital tools like online grocery shopping and recipe discovery on social media. Key opportunities lie in enhancing these digital and service aspects to meet evolving user needs.
Role: UX Researcher
Duration: 4 months
Team: Product Design team, Marketing and Customer insight team
Responsibility
Conducting user interview, analyzing data and creating frameworks to better understand pain points, needs, and opportunities for a new product and/or feature across different segments.
Research Overview
Insights to Opportunities
A wide-narrow-wide approach: starting with an in-depth exploration based on interview findings, extract key insights into a concise model, then broadened our view to uncover new opportunities in the evolving landscape.
Goals
Get more exposure, immersive observation
Focus on the UX/digital service
Explore the potential opportunities
Test-Learn-Expand
OBJECTIVES
Know more about the owners' new demand and the role of Appliances & Smart Kitchen in their daily life (Job to be done)
Inside the kitchen
12 households and conducted interviews to learn about real user scenarios in kitchen.
Synthesis
12 households and conducted interviews to learn about real user scenarios in kitchen.
System
Theme
User
User
Applying the 4A framework to learn deeper insights into user’s mental model and identify the emerging patterns.
Users primarily engage in meal preparation as the core activity in kitchen spaces, reflecting the main tasks performed with appliances.
Users seek organized and efficient kitchen operations, desiring detailed system management to enhance their kitchen experiences.
Users experience anxiety related to efficiency in the kitchen, highlighting the need for streamlined and time-saving solutions.
Users view the kitchen as a social hub, prioritizing interactions with family and friends while pursuing various goals in their kitchen activities.
Theme
Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.
Family
Meal
Product & Service
Model
Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.
Meal
User behaviors and touch points are related to the ingredients and recipes.
Family
The activities of the user and their family members.
Products & Service
The touch points between our products and services can be improved to enhance users' kitchen experience.
Opportunity
Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.
What if
What if there is _______
that _______ users
in effortlessly _______
all _______?
Value proposition
Our _______
Helps _______
Who want to _______
By _______
Bonding framework
There is an opportunity to develop a new framework for each area that is holistic enough to answer users’ needs in different circumstances. Below is a framework designed in a 3 circle diagram under Family, specifically bonding.
Role: UX Sound Designer
Duration: 6 month
Team: Product Design team,
In-Home Customer Research
By
Redefining the Heart of the Home
GE Appliances recently conducted an in-house research study involving 12 customers to delve into the pivotal role of appliances within households and identify avenues for enhancing the overall home experience.
Outcome
The study highlights users' desire for efficient, organized kitchen solutions that support social interactions and streamline meal planning, with growing interest in digital tools like online grocery shopping and recipe discovery on social media. Key opportunities lie in enhancing these digital and service aspects to meet evolving user needs.
Role: UX Researcher
Duration: 4 months
Team: Product Design team, Marketing and Customer insight team
Responsibility
Conducting user interview, analyzing data and creating frameworks to better understand pain points, needs, and opportunities for a new product and/or feature across different segments.
Research Overview
Insights to Opportunities
A wide-narrow-wide approach: starting with an in-depth exploration based on interview findings, extract key insights into a concise model, then broadened our view to uncover new opportunities in the evolving landscape.
Goals
Get more exposure, immersive observation
Focus on the UX/digital service
Explore the potential opportunities
Test-Learn-Expand
OBJECTIVES
Know more about the owners' new demand and the role of Appliances & Smart Kitchen in their daily life (Job to be done)
Inside the kitchen
12 households and conducted interviews to learn about real user scenarios in kitchen.
Synthesis
12 households and conducted interviews to learn about real user scenarios in kitchen.
System
Theme
User
User
Applying the 4A framework to learn deeper insights into user’s mental model and identify the emerging patterns.
Users primarily engage in meal preparation as the core activity in kitchen spaces, reflecting the main tasks performed with appliances.
Users seek organized and efficient kitchen operations, desiring detailed system management to enhance their kitchen experiences.
Users experience anxiety related to efficiency in the kitchen, highlighting the need for streamlined and time-saving solutions.
Users view the kitchen as a social hub, prioritizing interactions with family and friends while pursuing various goals in their kitchen activities.
Theme
Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.
Family
Meal
Product & Service
Model
Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.
Meal
User behaviors and touch points are related to the ingredients and recipes.
Family
The activities of the user and their family members.
Products & Service
The touch points between our products and services can be improved to enhance users' kitchen experience.
Opportunity
Three key improvement areas were identified: enhancing meal preparation, fostering kitchen interactions, and refining appliance services to boost overall efficiency.
What if
What if there is _______
that _______ users
in effortlessly _______
all _______?
Value proposition
Our _______
Helps _______
Who want to _______
By _______
Bonding framework
There is an opportunity to develop a new framework for each area that is holistic enough to answer users’ needs in different circumstances. Below is a framework designed in a 3 circle diagram under Family, specifically bonding.