ABOUT ME
I’m a hybrid: a storyteller, a builder, and an innovator. I design across 3D, UI, sound, and physical environments—bringing emotion and clarity into every product experience. I thrive in early-stage chaos, turning strategy into shippable systems that connect real users with real impact.
EXPERIENCE
UI/UX Designer
GE Appliances l June 2023 - June 2024
Created brand-level product sound UX for Cafe appliances—saving GE over $100K in vendor costs.
Conducted 10+ in-home user interviews with homeowners and mapped key usage behaviors and tech savviness.
Created task flows and wireframes, ran usability testing, and collaborated cross-functionally with engineers and PMs to build the MVP.
Led the UI/UX design of EcoBalance, a smart home energy management system projected to reach 25,000 users in its first rollout.
Design Instructor
Purdue University l January 2022 - Present
“Graduate Assistant” Instructor of Art and Design 2D foundations, focusing on composition, craftsmanship, color theory and Adobe Illustrator, (Freshmen) From January 2023, Instructor of Presentation Techniques, focusing on Digital sketching, 3D modeling, Design research and Competitions, (Sophomores).
UI/UX Designer
HemaChrome l Jan 2023 - May 2023
Development and validation of optical non-invasive method of measuring blood hemoglobin level leading to a mobile application, which can be used by medical end-customers. First version to be used in a study by CDC, and in Kenya and Rwanda.
Co-Entrepreneurial Lead
Purdue University l December 2022 - March 2023
National Science Foundation (NSF) I-Corps Grant for $50,000 for customer discovery with construction workers For a noise-cancelling “headphone and App design start-up, HarpA”.
Industrial Design Intern
Mazandaran, Iran l June 2019- September 2019
“Undergraduate intern” at Bardena 701, Home Appliance Manufacturer, acquainted with manufacturing processes and designed a stove for young couples as final project.
AWARDS
FIT Sport Design Award 2023
Bern, Switzerland I March 2023
Selected as the emerging gear designer of the year and winner in Innovation for “BICHACK”
Rotational Molding Design 2022
Chicago, USA l July 2022
Ranked 3rd in the Association of Rotational Molders Design Competition for “PAROUSH”
Aluminum Extrusion Design 2022
Chicago, USA l May 2022
Ranked 2nd in the International Aluminum Extrusion Design Competition for “DAKET”
Graduate Assistantship 2021
West Lafayette, USA l February 2021
Awarded Graduate assistantship position, tuition cover + Stipend at Purdue University
Outstanding Student 2020
IUST, Tehran, Iran l January 2020
Selected as the Most Distinguished Student of the Year
Int. Festival of Harkat 2020
Ministry of Science, Tehran, Iran l January 2020
Ranked as the Best Conducted Competition in Art and Architecture (IDA)
Dubai Design Week 2020
Dubai, UAE l November 2020
Featured “Project OCOR” at the MENA Grad Show as Part of the GGS
Asia Design Prize 2019
Seul, South Korea l February 2019
Winner in Student Design Category for “SHEL”
Industart Design Awards 2018
Kyiv, Ukraine l February 2019
Winner in Appliances & Gadgets Design Category
ABOUT ME
I’m a hybrid: a storyteller, a builder, and an innovator. I design across 3D, UI, sound, and physical environments—bringing emotion and clarity into every product experience. I thrive in early-stage chaos, turning strategy into shippable systems that connect real users with real impact.
EXPERIENCE
UI/UX Designer
GE Appliances l June 2023 - June 2024
Led the UI/UX design of EcoBalance, a smart home energy management system projected to reach 25,000 users in its first rollout.
Created task flows and wireframes, ran usability testing, and collaborated cross-functionally with engineers and PMs to build the MVP.
Conducted 10+ in-home user interviews with homeowners and mapped key usage behaviors and tech savviness.
Created brand-level product sound UX for Cafe appliances—saving GE over $100K in vendor costs.
Built scalable design system patterns across multiple screens (embedded UI, mobile app, and internal platform).
Product Designer, MFA Thesis, Enerblox
Purdue University l April 2024 - May 2025
Designed a gamified platform for kids (ages 8–12) to manage energy in a 3D smart home using real-time feedback.
Conducted 25+ teacher interviews, 15+ parent/child surveys, and 5 usability tests to guide UX.
Built quizzes, budgeting tools, and interactive UI synced with plug-in physical prototypes.
Completed NSF I-Corps program with $1,000 funding; ran 25 interviews for customer discovery and business planning.
Co-Author - AI in Design Methodologies
Purdue University l August 2024 - May 2025
Co-wrote a 50+ page guide exploring unconventional and future AI uses in UX, prototyping, and research workflows.
Created and tested 12 original methods with 15–30 design students, based on real classroom use and peer surveys.
Proposed speculative tools like emotion-mapped interviews and functional prototyping with AI.
Preparing for Amazon release to gather early feedback and test product-market fit.
Design Instructor
Purdue University l January 2022 - May 2025
“Graduate Assistant”
Teach design thinking and modeling, emphasizing presentation techniques, research, and problem solving.
Guide student UX research and iterative testing for semester-long projects.
UI/UX Designer
HemaChrome l Jan 2023 - May 2023
Created diagnostic and onboarding UI for a mobile medical app, prepped for FDA vendor handoff.
Focused on risk reduction, scan clarity, and error prevention for low-bandwidth contexts.
Co-Entrepreneurial Lead
National Science Foundation l December 2022 - January 2022
National Science Foundation (NSF) Grant for $50,000 for working towards conducting 100 UX and customer discovery interviews with construction workers for a “Safety Headphones design start-up, HarpA”.
UI/UX Designer
Three Eyed Monkey Studio l March 2020 - March 2023
Supported UX across client projects involving 3D product selection tools, interactive platforms, and web-based marketing assets.
Contributed to concept development, UI wireframes, and design feedback for Unity-powered experiences and digital showrooms.
Collaborated with the team on portfolio website showcasing animation and interactive 3D work across industries.
Industrial Design Intern
Bardena 701 l June 2019- September 2019
“Undergraduate intern” at Bardena 701, Home Appliance Manufacturer, acquainted with design and manufacturing processes, available technology, and restraints, and designed a stove for young couples as the final project.
EDUCATION
MFA in Interaction Design
Purdue University l January 2022 - May 2025
BS in Industrial Design
Iran University of Science and Technology l September 2016 - March 2021
AWARDS
IDEA Awards 2024
Virginia, USA l January 2024
Finalist for Ecobalance Smart Home Energy Management System
FIT Sport Design Award 2023
Bern, Switzerland I March 2023
Selected as the emerging gear designer of the year and winner in Innovation for “BICHACK”
Rotational Molding Design 2022
Chicago, USA l July 2022
Ranked 3rd in the Association of Rotational Molders Design Competition for “PAROUSH”
Aluminum Extrusion Design 2022
Chicago, USA l May 2022
Ranked 2nd in the International Aluminum Extrusion Design Competition for “DAKET”
Graduate Assistantship 2021
West Lafayette, USA l February 2021
Awarded Graduate assistantship position, tuition cover + Stipend at Purdue University
Outstanding Student 2020
IUST, Tehran, Iran l January 2020
Selected as the Most Distinguished Student of the Year
Dubai Design Week 2020
Dubai, UAE l November 2020
Featured “Project OCOR” at the MENA Grad Show as Part of the GGS
Asia Design Prize 2019
Seul, South Korea l February 2019
Winner in Student Design Category for “SHEL”
Industart Design Awards 2018
Kyiv, Ukraine l February 2019
Winner in Appliances & Gadgets Design Category